If you think revamping your site is only necessary to make it “pretty”, you’re definitely mistaken. Business websites can gain a lot more from a well designed website with a good user experience. With the right strategy, your business website can capture audiences on every level of the marketing funnel.
Now, redesigning your company website is a huge but necessary undertaking. How do you know when you should embark on revamping your site? Here are seven glaring signs you’re definitely due for a redesign.
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1. Your Website Has An Outdated Look
Website design trends and innovations change ever so often. From narrow panels to wider ones, 2D to 3D to flat, and so on and so forth. It’s basically like the fashion industry — your site could have been wearing the trendiest outfit 5 years ago but looks out of place and dated now.
While it’s important for businesses of all kinds to keep up with the times in terms of product innovation, brand perception is just as (if not more) important. It only takes a few seconds for new prospects looking around for the type of service you offer to consider whether or not you’re a formidable and quality brand worthy of their business.
Seth Godin puts it best, “brand perception is ultimately owned by your clients.”Regardless of your message, product, or service, your brand is whatever your clients think, say and feel about you. Least to say, if you have an outdated shabby looking website representing your brand, your clients may perceive you to be the complete opposite of innovative and definitely not the leading business in your industry.
2. You Have Recently Revamped Your Brand
If you’ve recently refreshed the look or messaging of your brand, you should definitely take a look at revamping your website. The most important aspect of branding is cohesiveness. The message of your brand packs a punch when all of your brand assets (especially your website in this day and age) conveys a uniform look and feel and reflects your value proposition. This enables you to attract your target audience to a tee.
3. Your SERP Rankings Are On the Down Trend
If you find that your search engine ranking is dropping, it’s time to redesign your site. Search engine algorithms change constantly not only to provide better results for searchers in terms of content but also for better user experience.
In fact, according to Search Engine Journal, 93% of online experiences begin with a search engine. If your ranking poorly on search engine results, you’re definitely missing out BIG TIME on potential clients.
When your search rankings drop, it’s time to reassess the content structure and usability of your site. Can searchers easily get to what they need? Is the information clear and is it visually organized with user experience in mind?
4. Your website doesn’t have an SSL certificate
Browsers like Chrome and Firefox are starting to show tough love to websites that aren’t encrypted by display messages and alerts to users. If anyone is submitting personal information on your site via web forms, log ins, or purchases on your site then keeping their data safe with an SSL certificate is a must. The best news? It’s free and can increase your standings with Google.
5. Your website doesn’t match your brand
Has your logo gone through a revision since the launch of your site? What about your business cards, social media pages, and color scheme? Your website is an extension of your brand and should be visually inline with the rest of your marketing collateral. Review any changes you’ve made to your brand over the last few years and compare them with your current site. If your current brand and your website aren’t aligning, it might be time for a website redesign.
The scope of a website redesign can feel daunting, but it could be just what your business needs to capture more leads and convert potential customers to buyers. If you think your website might be in need of a redesign, get in touch with us today and we’ll let you know how we can help.
Source:
https://www.adherecreative.com/blog/7-glaring-signs-youre-due-for-a-website-redesign-1