Is your cleaning business taking advantage of online platforms like YouTube and Facebook? Do you have a company website or blog where you regularly post engaging, high-quality content? Considering 95% of adults between 18 – 34 interact with brands via social networking, if you aren’t online you’re out of the loop. Here are three simple ways to grow your B2B leads in the coming months:
YouTube Videos. YouTube boasts an impressive 1.5 billion active users each month, and those numbers are continuing to grow. Plus, according to HubSpot, visual content is 40 times more likely to be shared than text alone. As the owner of a cleaning business, you have an infinite number of cleaning hacks, tips and tricks that can be illustrated for an audience via video. Even if you aren’t comfortable with public speaking, just be yourself. Your industry knowledge and expertise is a great way to stand out from all of that online noise.
Social Media Platforms. When business owners are looking to work with a new cleaning company, they go online before looking anywhere else. If you have a presence on platforms like Facebook, Twitter and LinkedIn, you’re far more likely to be found and contacted by area businesses. With a little bit of research, you can also maximize your business pages for local SEO, a simple step that’s sure to attract even more clients.
Creating Killer Content. There have been plenty of stories about how blogging is dead, but that’s far from the case. If you truly want to build thought leadership and authority in the cleaning space, it’s important that you regularly write high-quality content for your customers. Whether you update them on new cleaning products and tools, or just provide insights and information that you’ve learned over the years, your wide range of knowledge can set you apart.
This is not a comprehensive list by any means, but we hope that it will get your creative juices flowing. If you’re ready to start building your leads and growing your B2B cleaning business, contact the team at Prospectr Marketing today. We want to see you succeed!